How To Create Prelaunch And Video Sales Pages Inside LeadPages For A Profitable Product Launch

One of the established ways to keep loyal customers and prospects interested in a particular business is by launching a new product. According to conversions specialist Clay Collins, “A launch gets your prospects excited about what you’re selling, long before you ever ask them to buy your product. That’s why the response rate on a launch is often 10 times higher than a standard sales promotion.” Every enterprise, then, should consider regularly coming up with something new to present to its market.


However, a product launch funnel is not that easy to set up – it takes a significant amount of time, and the process has to take a highly strategic approach. Normally, for this, designers and developers are hired to create the necessary pages. That would be an additional expense for the business, but the gains of a successful product launch can easily make up for that.


But is this the only way? Well, not anymore, because creating a launch funnel inside LeadPages can now be done — and what’s more, it’s very simple to do and doesn’t take that long. All you have to do is follow an established structure which starts off with using prelaunch content (like videos) that would be released one by one over a strategic period of time to build up hype for the launch date.


In creating pages for these videos using LeadPages, it’s important to start with an opt-in page for each of the videos to be released. The pages will contain a specific copy related to each of the videos in the funnel; for example, the headline for Opt-in Page 1 will relate to Launch Funnel Page 1. Ditto with the headline for Opt-in Page 2 — it will relate to Launch Funnel Page 2, and so on and so forth. The succeeding steps will direct traffic to the sales and sold out pages.


Now that the pages required are determined, you can actually begin creating them with LeadPages. Just follow the process provided below.


1. Create the video pages first before launching into the opt-in pages. This may seem like a backward approach, but this is so that the URLs of the video pages can be added to the opt-in pages (which can save time).

2. Move on to the launch pages section, use the launch funnel page and begin customization. Create four different pages for the videos, and then link them together by using a duplicate option. To customize pages, just click on an element to edit and put in relevant information for each of the videos.


3. Create a headline for the page and then add video 1 (use a video that you can get an embed code for). Afterwards, click the style setting and edit accordingly to reflect your brand. Then, if you have something to give away you, can click the provided option, but if you’ve got none, just hide the section as well as the cart section for there’s nothing for sale on the page. LeadPages will then add eye-catching thumbnails of the upcoming videos which will help create stronger interest in the following video, and the page is done. A nice little advantage to this page: You can have Facebook users like and comment on your fan page directly from it.


4. Name and save the page, and then it’s a go to click Publish. You can choose to publish the page to LeadPages’ servers, to WordPress, and to Facebook as a Facebook tab. The page will automatically go live on the Internet. To check if it’s displaying properly, just use the URL LeadPages generates and see how it looks like, then take the URL for it will be added to text document in later pages.


5. Start creating the other pages. The good thing here is that there’s no need to start from scratch; duplicate the page you’ve just finished and customize accordingly. Add a new headline for the videos, add the videos, then take the URL from page 1 and enter it into the video 1 link section to be able to link all pages together.


6. Include a blurb at the beginning of the second and third videos encouraging people to check out the previous videos in the series linked at the top so viewers would better understand the objective of the current videos. Then, grab the URL for page 2 (or 3, because it’s practically the same process for the third video) and add to the text doc because when video 2 (or 3) goes live, its URL has to be added to the previous launch page so people can navigate through your funnel.


7. Create the video sales page, which will also be used as the cart open page. Add a logo, headline, sub-headline and insert the embed code for video 4 as well.


8. Once all that is done, proceed to set up the buy button. Determine what time the call to action happens in the video – get the minutes and the seconds (for example, it’s at 2 minutes and 14 seconds of the video). Once you’ve established that you’re going to move on to click on the fade inbox, this is where you’d enter the time (say, 5 seconds) for the box to fade in. So this is what will happen when you check it out: At 2 minutes and 14 seconds, the buy button will appear and it will remain visible for 5 seconds. The idea here is to coordinate the CTA effectively with the appearance of the buy button.


This is where it ends for the prelaunch pages and video sales page. For further customizations, LeadPages lays down the process and all available options — explore them and learn how you can further harness more advantages for your business with a carefully thought-out and executed product launch using LeadPages.


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