What Makes The “Perfect Squeeze Page” Effective — A Look At LeadPages’ Improved Layout

The Perfect Squeeze Page is the potential competitor to James Schramko’s webinars as the leading opt-in page in LeadPages. Made by Justin Brooke of IAmScalable.com, its design has been tested and optimized continuously to convert traffic into more sales and leads.

 
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The template works fantastic, owing to its simple model and understanding of the psychology of its target market.
 
Web 3.0 look
 
The LeadPages team took a leaf out of Justin’s design and gave it a Web 3.0 look to further provide more style and flair, and easy customization.
 
layout
 
The improved version incorporates all the elements of the Perfect Squeeze Page. The layout includes:
· A business logo to emphasize the brand
· Status indicators, which provide social proof (Fox, CNBC, CBS, etc.)
· An eye-catching headline that boasts of a big “reveal”
· The image of the product being marketed
· The first opt-in button, underneath the image
· A subhead, which supports the headline
· Bullets of intriguing information that is in line with the subhead
· A second opt-in button, which directs to another page
 
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The last element is a LeadPages modification and makes use of a two-step opt-in that is found to increase conversions by at least 30%. The business logo and status indicators sit beside each other, right on top of the squeeze page. This ensures your brand’s credibility and association to other popular companies.
 
The big reveal is the main thing that piques the curiosity of would-be customers. Nothing works better than putting in a hint of mystery to a marketing strategy. The fact that it will be given for free only marks up its value. The subhead and the bullets just make the squeeze page harder to resist.
 
integration
 
Another add-on to the original design is a feature to collect multiple form feeds and add images through LeadBoxes. Everything in this perfect squeeze program is customizable and easy to do with just a click of a button. Publishing to platforms such as Facebook or WordPress is also integrated into the app, including options with the autoresponder and the email service provider for the opt-in form integration.
 
If you do not have skills in Web development, this would be a good investment as hiring a developer can cost somewhere north of $300.
 
not a LeadPages customer?
 

Don’t have The Perfect Squeeze Page template yet? Visit LeadPages now to integrate it on your website.

Benefit From The Squeeze And Sell Technique By Using The Giveaway Two Steps Squeeze Page Of LeadPages

If you’re hoping to create a profitable list, one of the best techniques to try is the “squeeze and sell,” and LeadPages has devised an effective way of applying this technique in all of the opt-in-pages they offer.

 

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Businesses can quickly harness the benefits of the technique by using a page template that functions as both an opt-in and sales page.

 

This page called the Giveaway Two Steps Squeeze Page streamlines the process for the business and secures the important objective of growing their list whether customers go on with a purchase or not. What happens is when customers come to the page and decide to take up the offer presented, they need to get to the cart page — and they would have to opt in first. Once done with opting in, they can then proceed to making their final decision of purchasing or not purchasing – either way, the business gets the customer’s email addresses.

 

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The other benefits derived from this provision (apart from a streamlined, easy process) are:

 

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· The instant separation of buyers from non-buyers. It becomes easier to determine which people on the list will truly make a difference in the profitability objectives of the business. Finding out who these people are is crucial because the business can immediately start connecting with them and catering to their needs much better, and establish a good relationship.

 

LeadPages

 

· The page will help in getting the target audience to behave favorably toward the business. By easily presenting an offer that provides them more value for their money, trust is fostered. Therefore, in the future, it will become so much easier to sell them more expensive items because the business already established the “right” relationship and culture.

 

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· The page leverages price curiosity. The moment customers click on the button and they can immediately see the price, they will be encouraged to opt in because they will automatically know if they can afford the offering or not — and most of the time, they can. According to LeadPages, this can oftentimes create higher engagement rates than just giving something away on a regular opt-in page.

 

For a detailed process on how to use this particular page template, visit LeadPages for a demo or a step-by-step guide.

Double Your Webinar Registrants With This LeadPages Template

Just how special are the people who opt-in for your special offers? To answer that, you need to look at the whole process these people have undergone up until opting in.

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After you’ve built your business website, it’s most likely that you’ve spent time, money and effort to drive traffic to your site, perhaps through search engine optimization, social media marketing, pay-per-click, or a combination of two or three of these. That’s just the way the game is played.

 

Now, when a prospective customer is driven to your website, another important hurdle must be faced – making the customer stay and browse the content of your website. It’s one thing to motivate a customer to go to your website and it’s an entirely different thing to make him stay a bit longer. The sad truth is that about 70 percent of Web users leave a website without even fully discovering what it offers.

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If you have an opt-in offer, only about 2 percent of the actual people who visited your website will take advantage of what you offer. That’s how special these customers are.

 

And what do you do after a customer opts in? It’s quite typical that a customer will be redirected to a thank you page which informs him or her about the delivery of the product he or she has opted in for.

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Indeed, businesses should be grateful to these customers. But why stop there?

 

Any savvy business owner recognizes a pattern here: the pattern of saying “yes” to you.

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This is evident in the customer’s decision to go to your website, to stay and consume your content, and to opt into your offer. Isn’t it logical to push things further? Why break that pattern when everything is working to your advantage?

 

Recognizing this unique position, the LeadPages team has developed a template that doubles as a thank you and webinar registration page. This allows you to strike while the proverbial iron is hot.

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If you are currently subscribed to LeadPages, this template is readily available for download and can be used immediately. Just like other templates, this thank you webinar page can be customized, including the copy and images used. By taking advantage of this template, you can double your number of webinar registrants.

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On the other hand, if you are not a LeadPages customer, you can still get the template for free.

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One caveat, though: You may need the service of a coder to tweak and publish the page for you which can set you back by about $300.

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Get LeadPages using THIS LINK

LeadPages: The Successful Sales Funnel Solution for the Podcasters’ Paradise Launch

EntrepreneurOnFire is a top-ranked business podcast hosted by John Lee Dumas. Since its launch in 2012, it has featured some of the most successful and inspiring entrepreneurs today such as Seth Godin, Tim Ferriss, Barbara Corcoran and Gary Vaynerchuk, to name a few.

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In a recent guest post, John shared how he was able to build an effective sales funnel for his podcast’s latest community, Podcasters’ Paradise, using LeadPages software. LeadPages, co-founded by Clay Collins, is the easiest way to create mobile-responsive conversion pages that serve as a business’s solution to generating more leads, growing larger audiences, and building a bigger business.

 

“Thanks to this sales funnel, our new community now has over 300 members,” John shares. “Currently, we’re sitting at $98,993 in sales. In fact, this sales funnel even pre-sold Podcasters’ Paradise before we even opened the doors. All this would never have happened if we didn’t have LeadPages.”

 
Podcasters’ Paradise: A new community rises

This new community was designed with podcasters looking to create, grow and monetize their podcast in mind. John’s plan was to create video tutorials demonstrating how he was able to accomplish these same feats with EntrepreneurOnFire.

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What he needed was a way to put all the pieces together and successfully launch this community.

 
Finding the right launch tools

John explored making different sales pages using WordPress and an OptimizePress plugin. While the resulting pages served their purpose, John noted that integrating them with Infusionsoft, EntrepreneurOnFire’s CRM, proved difficult. What’s more, he had no way of ensuring that people who opted in to receive information about the Podcasters’ Paradise launch would actually be added to their contact records with the appropriate tags inside Infusionsoft.

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Building a sales funnel with LeadPages

Knowing that LeadPages has helped him in his lead generation strategies for over a year and that it has a diverse suite of marketing tools and revolutionary capabilities that would make the launch a success, John decided to build his community’s sales funnel using LeadPages — and was exceedingly happy with the results.

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By utilizing a number of conversion page templates created by the LeadPages team (including the Sales Letter Template, Special Offer Video With Countdown Template, Live Page Template, and Special Offer With Pop-Up Bonus Sandwich Template), John was able to validate interest for his new offering, encourage people to become early-bird members, and build his membership even before the actual product launch.

 

To discover the different templates used in the step-by-step sales funnel strategy created by John Lee Dumas, click here.

How To Create The Most Versatile Lead Magnet Page With The LeadPages All-In-One Call-To-Action Template

Being able to create an effective call-to-action page can be one single move you can make that can finally bring you the significant leads that will take your business to the position you have long been reaching for. LeadPages makes this task easier and leads you toward more significant results with the simple but versatile page template: an elegant page that can feature almost any type of call to action message.

 

Why is it called “all-in-one”?

 

This LeadPages template can be used in a wide variety of call-to-action pages: it can be a thank you page, download page, webinar opt-in page, purchase page and more. It is so versatile that it can also be used to direct your audience to any page of your preference, to provide your customers access to your podcast in iTunes, or to share an app that you created. Since its launch, users are finding new uses for the template.

 

Case study 1: Give away a download

 

The template can be used to send reports (as well as PDFs and other documents you created) that you think will be of value to your email list. If you send your subscribers directly to the report, you won’t be able to track the response of your target audience. What you can do is to send the link to a download page to your subscribers via email, and LeadPages analytics will track the number of people who downloaded the report.

 

How to set the page as a download page using the template:

 

1.      Under the Page Content tab, click “Main Image” and select from the gallery.

2.      Fill the headline and box content fields to add your text or message.

3.      Add a link to your download offer.

4.      Send a link to the download page in your email that will be sent out to your list.

 

When people click on the link, they will arrive at the download page you created. You’ll know how the page performs by checking out LeadPages analytics.

 

Case study 2: Create a thank you page

 

1.      Add your image and text to the template.

2.      You have two options:

a.      Turn off the download section

b.      Send people to another page: Edit the button text and type in the URL of your sales page, opt-in page or any other page that you want your potential customers to go to.

 

Case study 3: Send your podcast link

 

1.       Add image and text to tell people that you’ll be giving them access to your iTunes podcast.

2.      Use the iTunes link maker to generate the link to your podcast.

3.      Paste the link to the link box. You have two options:

a.      The podcast will be accessible from another window: Use the podcast link as it is.

b.      The podcast will open in iTunes: Paste the podcast link and change HTTPS to ITMS.

 

Case study 4: Feature an app you are selling

 

1.      Add image and text.

2.       Use the iTunes link maker to generate the link to your app.

3.      Paste the link to the link box. You have two options:

c.       The app page will be accessible from another window: Use the podcast link as it is.

d.      The app store will open: Paste the podcast link and change HTTPS to ITMS.

 

Case study 5: Invite people to your upcoming webinar

 

1.      Add image and text.

2.      Add button text and enter the URL for your webinar registration page in the link box. Those who click the link will be directed to your webinar page.

Warning: You need to have coding skills (or hire a coder) in order to make the all-in-one download page work… if you are not a LeadPages member.

 

Set up for non-LeadPages customers:

 

1.      Opt-in to get the download page.

2.      Wait for the lead magnet delivery system to be delivered to you via email.

3.       Modify the HTML and CSS accordingly.

4.      Integrate the page with your autoresponder, WordPress, and other platforms.

5.      Get the generated landing page code.

6.      Publish the page.

 

Set-up for LeadPages customers:

 

1.      Go to the member’s area.

2.      Start customizing the template to suit your preferences.

 

Get LeadPages using THIS LINK.

How To “Own” A LeadPages Template

Apart from its efficacy, LeadPages has built a name for itself because of its versatility. Here are but a few ways some businesses have utilized LeadPages for their websites.

 

Brian Moran of 5 Minute Marketing has built for himself a fan squeeze page that has allowed him to double his email list. Instead of using a static background, Brian used a video background page. But before Brian got his desired result, he launched several split tests using various video backgrounds.

 

Ontraport, on the other hand, created a Google+ Hangout page using a “Made for Facebook” Giveaway Page template. With a few tweaks, the team behind Ontraport made a unique page that they can truly call their own using a template.

 

http://www.lovethisproduct.com/

 

Even LeadPages’ Basic Squeeze Page can be transformed into something stunning. Birth Coach Method did so with their “Five Best Coaching Tools to Lead Birthing Moms” campaign.

 

http://www.lovethisproduct.com/

 

One of LeadPages’ most popular templates is the YouTube Landing Page which was co-created with James Wedmore. Fasih Qureshi of Shortening The Learning Curve used the template and added compelling copy to get more followers.

 

http://www.lovethisproduct.com/

 

Sometimes, when you want things to happen, you do not have to be innovative. For Red Apple Lipstick’s “2013 Holiday Gluten Free Make-up Collection Sale,” they used a Basic Squeeze Page that is aligned to the right and used a simple, if not compelling, image of a woman who is seemingly looking at the copy for the page. Advertisers have been using this copy to great effect and, surely, this is something worth trying.

 

http://www.lovethisproduct.com/

 

Christian Mickelsen used a Video Background page for his “Webinar: How Coaches Get the High-Paying Clients.” For the page, Christian used a simple video of water gently kissing the beach to make his webinar appealing to prospective clients.

 

LeadPages’ eBook Landing Page template from Pat Flynn is a favorite among writers as well as businesses offering e-books to their customers. For her book the “Genesis of Genius,” author Julie Ann Turner combined several techniques to get the maximum effect. First, she put her book’s Amazon ranking. Then, she lifted some of her best lines from her book. Afterwards, she added a trailer for the book. To top these all off, she also gave discounts and bonuses for customers purchasing from the page.

 

http://www.lovethisproduct.com/

 

Ed Dale and Jay Boyer used a Webinar 2.0 Page for their page. But what really catches the attention of prospective customers is their headline: “Ex-Construction Worker Earns $4,309 Per Day in This Weird Kindle Niche.” Certainly, there is a rags-to-riches appeal to the headline but beyond that, the duo utilized the Internet’s number one must-click word: “Weird.” Apart from that, the two also added bullets which borrowed heavily from direct response copy.

 

http://www.lovethisproduct.com/

 

James Wedmore has helped LeadPages create a few templates. For his “Discover What Everyone Else Is Doing to Get Results on YouTube,” James used a Basic Centered Squeeze Page. His tweak? A quirky picture of himself.

 

http://www.lovethisproduct.com/

 

Angela Raspass rounds up this list. For her “Freedom Kit,” Angela used an image of a flying white dove to reinforce her product’s message: confidence and self-belief.

 
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How To Create Prelaunch And Video Sales Pages Inside LeadPages For A Profitable Product Launch

One of the established ways to keep loyal customers and prospects interested in a particular business is by launching a new product. According to conversions specialist Clay Collins, “A launch gets your prospects excited about what you’re selling, long before you ever ask them to buy your product. That’s why the response rate on a launch is often 10 times higher than a standard sales promotion.” Every enterprise, then, should consider regularly coming up with something new to present to its market.

 

However, a product launch funnel is not that easy to set up – it takes a significant amount of time, and the process has to take a highly strategic approach. Normally, for this, designers and developers are hired to create the necessary pages. That would be an additional expense for the business, but the gains of a successful product launch can easily make up for that.

 

But is this the only way? Well, not anymore, because creating a launch funnel inside LeadPages can now be done — and what’s more, it’s very simple to do and doesn’t take that long. All you have to do is follow an established structure which starts off with using prelaunch content (like videos) that would be released one by one over a strategic period of time to build up hype for the launch date.

 

In creating pages for these videos using LeadPages, it’s important to start with an opt-in page for each of the videos to be released. The pages will contain a specific copy related to each of the videos in the funnel; for example, the headline for Opt-in Page 1 will relate to Launch Funnel Page 1. Ditto with the headline for Opt-in Page 2 — it will relate to Launch Funnel Page 2, and so on and so forth. The succeeding steps will direct traffic to the sales and sold out pages.

 

Now that the pages required are determined, you can actually begin creating them with LeadPages. Just follow the process provided below.

 

1. Create the video pages first before launching into the opt-in pages. This may seem like a backward approach, but this is so that the URLs of the video pages can be added to the opt-in pages (which can save time).

2. Move on to the launch pages section, use the launch funnel page and begin customization. Create four different pages for the videos, and then link them together by using a duplicate option. To customize pages, just click on an element to edit and put in relevant information for each of the videos.

 

3. Create a headline for the page and then add video 1 (use a video that you can get an embed code for). Afterwards, click the style setting and edit accordingly to reflect your brand. Then, if you have something to give away you, can click the provided option, but if you’ve got none, just hide the section as well as the cart section for there’s nothing for sale on the page. LeadPages will then add eye-catching thumbnails of the upcoming videos which will help create stronger interest in the following video, and the page is done. A nice little advantage to this page: You can have Facebook users like and comment on your fan page directly from it.

 

4. Name and save the page, and then it’s a go to click Publish. You can choose to publish the page to LeadPages’ servers, to WordPress, and to Facebook as a Facebook tab. The page will automatically go live on the Internet. To check if it’s displaying properly, just use the URL LeadPages generates and see how it looks like, then take the URL for it will be added to text document in later pages.

 

5. Start creating the other pages. The good thing here is that there’s no need to start from scratch; duplicate the page you’ve just finished and customize accordingly. Add a new headline for the videos, add the videos, then take the URL from page 1 and enter it into the video 1 link section to be able to link all pages together.

 

6. Include a blurb at the beginning of the second and third videos encouraging people to check out the previous videos in the series linked at the top so viewers would better understand the objective of the current videos. Then, grab the URL for page 2 (or 3, because it’s practically the same process for the third video) and add to the text doc because when video 2 (or 3) goes live, its URL has to be added to the previous launch page so people can navigate through your funnel.

 

7. Create the video sales page, which will also be used as the cart open page. Add a logo, headline, sub-headline and insert the embed code for video 4 as well.

 

8. Once all that is done, proceed to set up the buy button. Determine what time the call to action happens in the video – get the minutes and the seconds (for example, it’s at 2 minutes and 14 seconds of the video). Once you’ve established that you’re going to move on to click on the fade inbox, this is where you’d enter the time (say, 5 seconds) for the box to fade in. So this is what will happen when you check it out: At 2 minutes and 14 seconds, the buy button will appear and it will remain visible for 5 seconds. The idea here is to coordinate the CTA effectively with the appearance of the buy button.

 

This is where it ends for the prelaunch pages and video sales page. For further customizations, LeadPages lays down the process and all available options — explore them and learn how you can further harness more advantages for your business with a carefully thought-out and executed product launch using LeadPages.

 

Get LeadPages using THIS LINK.