Choosing Between AWeber and MailChimp For Your Business

Nowadays, there are a lot of autoresponder tools to choose from. But how do you select the right one for your online business?

 

Let’s take a closer look at the two most intense choices: Aweber and MailChimp. Both are tried and tested. Many business owners however, would choose Aweber over MailChimp. Now let’s discuss why they came up with that choice – being the smarter choice.

 
Sign-up Form Interface

With MailChimp, you’ll see an interface option that is attractive, hip and colourful. Though it can catch the eye of your potential subscriber, they will only be able to sign up by clicking on a link; and that link would then bring them to the website of MailChimp.

 

Aweber on the other hand has forms that can be embedded on to your website. This would make the process easier and faster for your subscribers. If this is convenient for them, this looks good for you as a business owner because you get to keep them on your site and not have them look at other sources. What’s more is you can get to customize your Aweber forms regardless of whether you are technically proficient or not.

 
Tracking Stats That Are Detailed and Accurate

Business owners would want to have a detailed tracking analysis and that is what Aweber can offer. These business owners are curious as to how many recipients were able to open their email. And another information they want to know is which part of their website gets the most visitors and which links get the most attention.

 
Paid or Unpaid Subscription?

MailChimp is free of charge. This would be great if you have up to 2,000 subscribers in mind as well as 12,000 emails per month. The downside to this is, if you envisioned your business to grow beyond 2,000 subscribers, then it does pay to invest in Aweber’s paid subscription. It also has the features that you need to build your business.

 

Now if you decide to get a long term investment with Aweber, click on this link to know more about it and bring your email marketing process to a whole new level.

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